Search Engine Optimisation
Enhanced Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving the ranking of your website for given key phrases in search engines . The aim of SEO is to improve the visibility of your website to potential customers.
As well as the services listed below, we can advise on any aspect of SEO including pay-per-click campaigns such as Google Adwords.
Optimisation of the code and content on your web site page(s) to ensure that they meet the criteria Google requires to crawl and index the site correctly, which contributes toward achieving the best rankings possible within the Google listings.
This includes the title tags and the description and keywords meta tags (although Google no longer uses the keywords meta tag directly, other search engines may and, in any case, it is not detrimental to include it).
All Bronze package options plus we will create supplementary search-engine targeted content for the home page based on the existing site content and up to three key phrases, supplied by the customer, to further enhance the chances of ranking well for those phrases.
This optimisation package also includes analysis of link text for same domain link URL’s, analysis of outbound link URL’s, additional on-page keyword enhancement (e.g. header tags, image alternate attributes, image title attributes etc.).
All Bronze and Silver package options plus:
Site optimisation for up to three key phrases, supplied by the customer, per top-level page. In general, each individual website page can only be sensibly optimised for a maximum of three key phrases.
Please note that this optimisation process may necessitate some changes to the content on some or all of a customer’s web site pages, however, the meaning of the content will not be changed.
This optimisation package also includes competitor analysis, key phrase research and ongoing monitoring of Google rankings for the chosen key phrases.
Social Media – where required (or not already existing) we will create a Facebook business page and a Twitter account.
Please note that to manage a Facebook business page, you must have a personal Facebook account.
Please also note that if these social media outlets are created, it is important that you keep them updated regularly e.g. with information about your services, special offers etc.
Google My Business – where required, a Google My Business (formerly Google Places) entry will be created for your company.
Please note that our Bronze and Silver packages incur a one-off cost while our Gold package is an ongoing campaign with a minimum term of one year and attracts a monthly charge.
We can also advise on pay-per-click campaigns such as Google Adwords and also on creating a Social Media presence including Facebook business pages, Twitter accounts and more.